Ian Chard

Regional Lead, Cisco Cloud & Compute Marketing EMEAR
Cloud and Data Centre UKI

Ian is an experienced marketer specializing in content strategy, creation, and activation. He joined Cisco in 2016 supporting Data Center and Cloud in UKI, before moving to an EMEAR role, where his team created the region’s first always on journey for the Data Center Buyer.

Prior to Cisco, Ian held Head of Content roles at London-based agencies. He began his career at a B2B publisher, where he became Editor, before going freelance. He’s had articles published in The Independent, Information Age, Evening Standard and Energy Economist. He also authored industry reports as an analyst with Juniper Research.

Outside of work, Ian lives with his family in Surrey. He’s located near Box Hill, a mecca for cyclists, which is lucky, as Ian is a self-confessed MAMIL (Middle-Aged Man in Lycra). He also plays Sunday league soccer and is a member of a mixed martial arts club, although his only blackbelt is in punnery…

Articles

Cloud
Hybrid is the new black if you want to embrace cloud native

3 min read
Ian Chard - June 8, 2017 - 0 Comments

Many of today’s most disruptive companies are building apps in the cloud to innovate and scale at speed. This cloud native model is one that banks, insurers, consumer goods firms
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Data Centre
5 Reasons why infrastructure matters for Big Data success

3 min read
Ian Chard - May 17, 2017 - 0 Comments

IT infrastructure is not typically a focus for organisations looking to enhance their organisation’s Big Data capabilities. But it certainly should be. About 60% of Big Data projects will fail
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Data Centre
How to bring SDN to life and conquer network complexity

1 min read
Ian Chard - May 10, 2017 - 0 Comments

Speed and agility are synonymous with digital business. But the static nature of conventional networks is ill-suited to the dynamic computing and storage needs of today’s data centres. While automation
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Data Centre
What’s in the Box? Get S-Serious with big data

2 min read
Ian Chard - May 3, 2017 - 1 Comment

With 2.5 quintillion bytes of data being created each day, the data industry is growing fast. Think huge datasets about customers, products and network activity. Or terabytes of unstructured data
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Cisco UKI
Take the road to better application performance at AppD Summit Europe

2 min read
Ian Chard - April 7, 2017 - 0 Comments

(And discover more about AppDynamics, the newest member of the Cisco family) How many times have you switched services from one company to another because of poor application performance? Performance
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Data Centre
World Poetry Day: The clouds and the DC

1 min read
Ian Chard - March 21, 2017 - 0 Comments

The Clouds and the data centre wanted to work In a beautiful hybrid way, They took some apps, and dependency maps, Wrapped up in a nice ELA The Clouds hooked
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Data Centre
3 reasons to love Cisco hyperconverged and put your business on the fast track

3 min read
Ian Chard - March 10, 2017 - 0 Comments

On this day (March 10) in 1876 the first intelligible speech was transmitted via telephone. Inventor, scientist and teacher of the deaf Alexander Bell made history when he summoned his
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Cloud
A day in the life of DevOps…

1 min read
Ian Chard - March 2, 2017 - 0 Comments

Joking aside, while public cloud is undeniably awesome, recent cloud woes serve to highlight the importance of having a comprehensive understanding of your cloud landscape. More importantly, you need
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Data Centre
Three’s never a crowd when you love Unified Computing

3 min read
Ian Chard - February 14, 2017 - 0 Comments

Some things were just meant to be together. Chaz and Dave. Fish and chips. Vardy and Mahrez (well, perhaps last season…). Yet three’s never a crowd when it comes to
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Data Centre
New year, new data centre demands

3 min read
Ian Chard - January 27, 2017 - 0 Comments

With 2017 well underway you may be feeling a little less than agile as you look to redress the excesses of the festive season. You could also be forgiven for
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